When something changes
04If we underestimated work inside the scope, that’s our cost, not a change.
How we price
No price list. A price you can hold us to.
- A range on a free call
- A fixed price in 1–2 weeks
- The price holds
Our promises
Three promises, one at each step.
The same three hold on every project, and they’re written into your agreement word for word.
- 01 · Assess
Know before you commit
A short, fixed-price assessment gives you a roadmap and a build price. The fee is credited if you build within 30 days.
What it costs us: we give away the roadmap.
- Fixed price02 · Build
The price holds
The price we agree is the price you pay. AI and hosting at cost. Anything new is approved first.
What it costs us: our estimating mistakes are ours.
- 03 · Run (optional)
Yours to keep
The code, setup and instructions are yours, to take anywhere. Ongoing support is optional.
What it costs us: no lock-in, and sometimes the sale.
The fee credit, in practice
B − AYou pay for the build. The 30 days start when we deliver the assessment and its fixed price. Agree the proposal within them and the credit is yours, even if onboarding runs later.
What drives the cost
Eight things decide most of the cost. The AI model is rarely one of them.
What the AI is allowed to do
- Costs less
- It reads and suggests
- Costs more
- It acts alone: refunds, payments, records
Systems it touches
- Costs less
- One modern system
- Costs more
- Several systems, or old ones with no easy way in
Your data and documents
- Costs less
- Clean, digital, in one place
- Costs more
- Scans, handwriting, scattered sources
Cost of a wrong answer
- Costs less
- Cheap to fix later
- Costs more
- It reaches customers or the books
Regulation and security
- Costs less
- Internal, low-risk data
- Costs more
- Personal, financial or health data; audits
Volume and speed
- Costs less
- Batches, business hours
- Costs more
- Real-time, 24/7, high volume
Where the AI runs
- Costs less
- Hosted AI services
- Costs more
- Private or in-country hosting
Timeline
- Costs less
- Normal pace, quick decisions
- Costs more
- A fixed launch date, or slow sign-offs
Scope is the biggest lever.A project that does one clearly defined job costs far less than one that tries to do five.
Complexity bands
Find the band that sounds like yours.
A project can start in one band and grow. We usually suggest starting with the smallest band that proves the value.
Focused
3–6weeks
e.g. sorting customer emails and drafting replies for approval
- One task, one system
- AI that drafts, sorts or reads
- A person decides
Connected
Your likely band4–8weeks
e.g. supplier invoices read and posted to the accounts, with a review screen
- AI inside a workflow
- Across a few systems
- People checking the unclear cases
Operational
6–12weeks
e.g. refunds up to a set amount, or a phone assistant that books appointments
- AI that takes actions in your systems
- Within limits you set
Enterprise
12+weeks, phased
e.g. a supervised operations desk across the ERP and CRM
- Several assistants
- Several teams
- Regulated data
- Delivered in stages
Not sure? Answer eight quick questions.
One per cost driver. Your likely band updates as you go.
What should the AI do?
How many systems does it touch?
What are your data and documents like?
What does a wrong answer cost?
How sensitive is the data?
How much, how fast?
Where must the AI run?
How fixed is the deadline?
Your likely band
Connected
Typical build4–8 weeks
Raising your cost most
- What the AI may do
- Act, with approval
- Systems it touches
- Two to four
A starting point, not a quote. The assessment gives you the fixed price.
Where the effort goes
The AI is the smaller part of the work.
Every build proposal shows these six phases, with the weeks and what each one delivers. They come after the assessment, and they’re what you’re paying for.
Proposal · [Client]
Where the effort goes
Design
Turn the assessment into a detailed design. Agree what “working” means.
Data and integration
Usually the biggestConnect your systems and get the data into shape.
AI build
The assistant’s tasks, prompts and decision rules.
Testing
Measure accuracy on your real examples before launch.
Controls
Permissions, approvals, records of every action.
Go-live and handover
Monitoring, instructions and a session with your team.
We don’t publish an average split, because it varies too much from project to project. Your proposal shows the real one for yours.
Beyond the build
A build price isn’t the whole cost.
AI keeps costing something after launch. We estimate these costs in every assessment, so you see the full picture before you commit.
AI usage
Fees per request, call or document
StartsAt launch, grows with volume
You, at costHosting
Servers, storage and databases
StartsDuring the build
You, own accountOther services
Phone lines, document reading, data providers
StartsAt launch
You, at costLooking after it
Updates, monitoring, model changes
StartsAfter handover
OptionalYour team’s time
People to define right answers and check the unclear ones
StartsFrom day one
Internal
Six ways to spend less.
- 01
Start with one process
The one with the clearest pain and payback.
- 02
Let it suggest before it acts
Start with approvals, then remove them once the numbers are proven.
- 03
Let people check the unclear cases
Most of the work automated, with a person on the rest, costs far less than chasing perfect.
- 04
Use smaller AI for simple steps
Save the larger model for the decisions that need it.
- 05
Connect what you already have
Rather than replacing it.
- 06
Name one decision-maker
Slow sign-offs cost more than most technical choices.
What we will tell you
Plenty of requests for “an AI agent” are better solved with something simpler: a clearer process, a good search over your documents, or a smaller AI.
If that’s you, the cheapest price we can give you is the right one, and we’ll say so on the first call.
Comparing suppliers
Questions to ask any AI supplier, including us.
The answers tell you more about a quote than the number on it.
0/ 7 checked
Questions
Because a list price for a custom AI system is either padded to cover the worst case or too low to be honest. We’d rather give you a real range on a call and a fixed price after an assessment.
All services
- Assess · AI Strategy & AssessmentsFind out where AI will pay off before you spend on it.
- Build · AI & Agentic SystemsAI that reads documents, answers customers and handles routine tasks.
- Build · Automation & IntegrationStop re-typing and chasing. Get your systems talking to each other.
- Build · Product EngineeringApps and tools built around how your business works.
- Build · Data & AnalyticsNumbers you can trust, in one place, when you need them.
- Build · Cloud & PlatformThe technology underneath, set up properly.
- Run · Managed AI & Data ServicesWe keep it running, and keep it getting better.
Your next system is one conversation away.
30 minutes, no cost, no obligation. Tell us what's slowing your business down, and we'll tell you honestly if and how we can help.